The greatest way to learn what these needs and wants are is to listen to your clients. Sounds very simple but many service practitioners do not actively listen.
There are various ways and means to listen to your clients:
- user groups
- reverse seminars
- attending client industry meetings
- market research
- senior partner visits
- engagement team debriefings
- systematic client feedback
Designing and implementing an active client listening program can have immediate and startling results for any business. Call Ivy Business Consulting for help with developing such a program.